Marketing Services | Online


Establishing your business website on the front page of Google's Organic Search for your most important keywords is something CleverTinman is proud to have achieved with hobsons|choice.


Case Study - hobsons|choice

In 2011 hobsons|choice ranked on the fourth Organic Search page for the search 'bulthaup kitchens'. This term reflected the main source of business for the company and the improvement of the Google ranking was one of the key goals for CleverTinman and the ongoing, regular Marketing Support provided since January 2011.


By creating keyword rich content and ensuring all opportunities to 'meta-tag' pages and articles were achieved the new site began to show improvement. Further Search Engine Optimisation (SEO) and additional content maintained momentum and landed the site on the desired front page for the 'bulthaup kitchens' search.


In addition to raising the companies Organic Search position CleverTinman maintains hobsons|choice Google Adwords account. This involves the creation of adverts to catch the attention of 'Googlers' and the selection of correct keywords to achieve success.


Alongside the website improvements CleverTinman exploited untapped social media and content channels including Facebook, Twitter, YouTube and more recently Instagram. The number of company followers continues to grow week on week supported by regular updates. To read the thoughts of the Managing Director about working with CleverTinman click here.