hobsons|choice was the first company to utilise our scalable marketing services in 2011, working closely with the Managing Director, Richard Carter, we created marketing campaigns and strategies to develop new business and encourage prospective clients.
The company has used our marketing and design services to create new brochures and advertising messages, organise large-scale events such as the 40th Anniversary Party in 2017 and oversee the PPC and social media channels. To achieve this ongoing success we have actively engaged with the business and it’s audience, gaining an understanding of internal processes, products and clientele – B2B and B2C.
Speaking about our service to hobsons|choice, Richard said; “hobsons|choice have always outsourced Marketing due to the relatively low requirements previously placed upon the business area and the nature of how the company has gained work in the past through customer advocacy. In 2010 it was clear that the challenging economic climate required a greater level of Marketing focus to drive sales and increase customer awareness.
I chose to work with Graham from CleverTinman as he offered new ideas, strategy, a range of applicable skills and a fresh perspective which quickly enhanced and evolved the hobsons|choice Marketing provision. Since January 2011 he has worked on a number of key projects including the design and launch of the new website, opening and maintaining social media channels, ongoing management of print/digital PPC advertisements and the creation of inspiring product brochures and marketing collateral.
It has been refreshing to work with an outside contractor who does not need additional guidance to understand what is required of him and works in the best interests of my business. Graham has gone out of his way to ensure he has gained a thorough understanding of my company, our goals, our competitors and most importantly our customers. In doing so, I am always 100% confident that my investment in Graham represents a sound business choice and crucially, value for money. By providing hobsons|choice with both Marketing and Graphical Design skills I have an extremely capable, and complete solution that is cost-effective and regularly goes that extra mile to ensure that we are being promoted in the best possible way.”