The design of the Vinifera Wine Club website was part of a long-term strategy to build an online platform which the client was comfortable to edit and update, without the need for external website developers. Using Wix, an easy to use website builder, a new site layout and style was designed and constructed.
As a promotional tool, the website needed to cater for a number of different audiences, both UK and overseas. Club members would use the site to see the latest wine and gourmet food recommendations whilst overseas Producers and Governments would view the site as part of their introductory marketing campaign.
Using Wix offered a number of benefits to the client and continues to develop as a platform for people wishing to have a degree of control over their website. By learning the nuances of Wix we were able to build a site that performs well and provides the viewer with a great experience on desktop, tablet and smartphone.